PAY PER CLICK TRAINING (PPC)

PayPer Click Marketing (Google Ad words).

Different marketers use different tools and techniques to market their product and services on internet but the most commonly used tools are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Affiliate Marketing, Web banners, pay per click etc. People are looking forward for the solution of their problems rather than companies, and for this they used different words which we called “keywords”. If your website has the relevant and most suited keywords you will enjoy max amount of traffic even if the people doesn’t know about your company. SEO helps a company to improve its value & reputation, SEO is the most sufficient tool that empowers small & medium size companies to give the tough time for big shots (companies). SEO, Social Media Marketing, Search Engine Marketing, Online Advertising, Email, Content Writing are the leading tactics to get higher ROI and lead generation in B2B business.

Who Should Attend?

The course will be highly relevant to anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel. This course will be highly relevant to existing Google advertisers who want to get more from their budgetary spend and experienced PPC bid managers who will be performing the actual work for employers/clients, or for themselves.

Course Topic

Pay Per Click Training

  • Intro to Paid Advertising Services
  • How Google AdWords works
  • Analyzing your market online
  • How to set budgets
  • Landing pages for success
  • Automating Report Generation
  • Advanced Keyword Research
  • Writing even more compelling ads
  • Advanced Campaign Optimization
  • Using the Google Keyword Tool
  • Course Detail

    Training Duration: 2 Months

    Training Days: 3 days in a week

    Training Format: On Skype or you can come to our office

    Training Fee: PKR.30, 000/-

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